We love a new beauty trend but this one is maybe a little bit too messy… or genius?

It’s definitely making us hungry though.

Abed Allahitani, a hair stylist in Beirut, has been dying his client’s hair with Nutella. Yep, actual Nutella. And it works!

He pairs the chocolatey goodness on parts of the hair where he wants a deeper colour, then drizzles condensed milk on top of it and then foils it. The result? A gorgeous caramel shade.

Nutella is just the gift that keeps on giving. Our mind is officially BLOWN.


RELATED: You’ve been pronouncing Nutella wrong
RELATED: Nourishing post-workout hair mask