If you want to use less heartbeats on your next run, then this study will speak to your soul. Swedish running shoe company Airia Running is seeking to find out whether its shoes will see you use less heartbeats on your next run in its crowdsourced study.

The company will recruit runners from all over the world to compare their usual running shoes to Airia 1.5 in a simple treadmill test. Plus, one hundred of the volunteers will score themselves a pair of the Airia 1.5’s– giving even more of a reason to get involved.

The hub of the project is the website http://www.saveheartbeats.run where test runners register and report heart rate data.

What’s required from the volunteers for the Airia Heart Rate Test is pretty simple. In order to participate you need to record your heart rate for at least four runs. Each run must be 30 minutes in duration on a treadmill at a constant speed. The speed should be set so that at the end of the run the heart rate is about 70-80 % of the maximum heart rate for the participant.

In order to compare, the test requires the participant to run in the Airia 1.5 for two of the runs and the other two runs can be completed in a shoe of the participant’s choice (though the shoe should weigh about the same as the Airia). As well as that, there needs to be at least a day’s rest between each run but no more than five days of rest.

“Engaged consumers want more than the ordinary marketing nonsense, runners not the least.” says Mattias Geisler, CEO of Airia Running. “And this project can prove our own shoe tests in a conceivable and transparent manner and also pave way for new thinking in the running shoe business.”

Airia Running put substantial effort in the project by developing the technical platform.

“We are curious by nature and dig down deep on every possible aspect of running shoe performance. And we will make serious efforts to produce hard facts with all our products,” says Mattias Geisler. “Too much of the R&D in the running shoe business takes place behind locked doors and never reach public scrutiny.”

Do you want to get involved? Register here.