Running Bare channels 90’s Madonna and tribal themes
You don’t need to tell us that finding motivation for those early morning yoga classes, weekend runs or post-work gym sessions during the festive season can be tricky. It’s bikini season, sure, but also party season, and cocktails can be tough opponents. We aren’t saying that a good outfit is all you need to get motivated for a workout but it sure does help. Running Bare’s newest offering aims to make you feel seriously fierce in your workout gear (hopefully motivating you to get moving in the process).
Launched in 1983 by husband and wife team Brian and Corin Powell, the Australian fitness label is now run by their daughter, Yolanda Powell. Three decades later, the label stays true to its fashion-forward active wear legacy. “We design in the knowledge that the Running Bare woman wants her active wear to be an extension of who she is and what she stands for,” Yolanda says.
A long-standing tradition, Running Bare has a will to go its own way, with fun sitting high on their list of requirements for a new collection. “Running Bare has always had our own signature and handwriting and this works for us. It just gets stronger each season,” says Yolanda. “As my mother taught me from a young age, leopard print is a neutral in fashion, darling.”
This was the sentiment behind Running Bare’s IGGY collection, designed exclusively for The Iconic. “Think animal print in Africa circa Madonna’s Like a Prayer video clip (in the) early 90s, strongly framed by those black and white graphics,” Yolanda explains. Throw in a pop of colour (a hue aptly named, ‘Orange you hot’) and there you have it. The new Running Bare pieces are available now, just in time for Summer and if you can’t muster the effort for a workout, the pieces will double as pretty good brunch attire too! Shop the collection here.